Boob Design was founded by Mia Seipel after she had seen her sister breastfeed her newly born son in a park in Stockholm, with the north wind sweeping over her belly. She felt it was every woman's right to breastfeed comfortably and still be well dressed. She created the Boobs nursing clothes, a patented original. Today Boob Design dress you from head to toe with comfortable and stylish clothes that fit when you are pregnant or nursing. Boob Design is with you from the first bump on your belly until you have your baby in your arms.